CARE&STYLING

Axel Care & Styling is a complete line for the care and well-being of hair with a strong personality, just like that of today's man. Whatever your style, whatever your mood, Axel offers you the perfect professional products to create (and recreate) your look. Our formulas are the meeting point between innovation, quality raw materials and the expertise of high-level stylists and barbers, for a unique sensory experience, even in terms of performance. Discover all the products of our Care & Styling line.

250ml - 1000ml

BLACK SHAMPOO

TOTAL BLACK, TOTAL COOL.

Axel Black Shampoo has been developed to cleanse the hair efficiently, leaving it always clean and light. It is suited for frequent washes and for those who practice sports. Its formula, enriched with charcoal, has a gentle exfoliating and detox action, which stimulates the cellular turnover of the scalp. The soothing and anti-inflammatory properties of the biological extracts of Aloe Vera and licorice3, as well as contrasting the itchy sensation on the skin, they give a pleasant fresh feeling, leaving the hair shiny, brilliant and soft.

charcoal

aloe vera extract

licorice extract

250ml - 1000ml

PURIFYING SHAMPOO

SHAMPOO FOR YOU.

Axel Purifying Shampoo has a triple-action: tonifying-stimulating, purifying and anti-dandruff. Its formula, is enriched with Fioravanti balm and with rosemary and peppermint essential oils. t cleanses efficiently both skin and hair, helps to normalize the sebaceous glands’ secretions and fosters the blood circulation in the skin, stimulating hair growth, making it stronger, shiny and soft. It is a mild shampoo, perfect for weak, brittle and prone- to -falling out hair.

Fioravanti balm

rosemary oil

peppermint oil

200ml

BLACK GEL

GOODBYE WHITE, WELCOME BLACK.

Axel black fixing gel with light hold is conceived to revive hair and beard’s colours. Thanks to its specific black pigmentation, it has a covering action on greyish and yellowish nuances, without leaving any residues. Its formula contains poppy petals’ extract, rich in acids and mucilage, an extraordinary panacea for stringy and weakened hair. It is the perfect product for those who wants to cover the first white hairs on beard and hair and to create a flawless styling, with a temporary light colour touch.

poppy extract

special black pigments

200ml - 1000ml

EXTREME FIX GEL

EXTRA HARD, EXTRA STYLE.

Axel extra-strong hold gel is perfect for any kind of styling, even the most extraordinary one, thanks to its super-resistant finishing. Its formula enriched with soy proteins and wheat amino acids, gives shine, body and flexibility without hardening the hair, while the African mahogany oil, with its ultra-moisturizing and antioxidant properties, helps maintain a healthy hair fibre. This gel is perfect for a wet effect look, without any residual.

soy protein

wheat amino acids

African mahogany

12g - 6g

BLACK POWDER

STYLE POWDER.

Axel Black Powder is an innovative solution for hair styling that gives body, elasticity and softness to the hair. Thanks to its specific black pigmentation, enriched with charcoal powder and silica, it revives the hair natural colour and covers possible greyish and yellowish nuances. It is perfect to obtain the desired volume effect, without leaving residues. It is suitable for hair in shades from dark to gray.

charcoal

silica

12g - 6g

WHITE POWDER

PERFECT VOLUME, MATTE EFFECT.

Axel White Powder has been conceived to instantly increase the hair volume. Its precious formula with silica and glycerine micro particles creates a matte effect and helps discipline the hair, leaving it elastic and soft. Easy to apply, it volumizes the hair while giving it an incredible texture.

silica

glycerine

150ml

ANTY-YELLOW CONDITIONING

YOUR SOFT SIDE.

Creamy mousse with a protective and conditioning effect. It neutralises the unwanted yellow reflections and leaves hair soft and shiny. Enriched with soy and wheat amino acids, it provides fullness and suppleness.

soy amino acids

wheat amino acids

violet
pigments

100ml

MATTE PASTE

FOR AN ART STYLING.

The Axel matte paste models without stiffening, allowing you to create your own style, guaranteeing an extreme hold without leaving residues and without drying the hair. t has an exclusive formula, enriched with Brazilian Carnauba wax, a very precious substance with emollient, filmed and protective properties. It can be applied directly on dry hair for an easy and fast styling or on lightly damp hair to obtain more volume and density. Rub the product in your hands warming it and apply it on hair.

carnauba wax